COMMUNICATIONS STRATEGIST • ACTIVIST • INTERNATIONAL SPEAKER
I turn complex social issues into stories, strategies and action.
I am an Afghan communications strategist, activist, founder and international speaker. I help social impact organisations communicate clearly, build trust and create meaningful change.
Afghan-rooted. UK-based. Working internationally.
SELECTED PLATFORMS, MEDIA & COLLABORATIONS
From grassroots work to global stages.
My work has connected community-led initiatives with international institutions, media and purpose-led campaigns.
United Nations
Young Leader for the SDGs
UK Parliament
Speaker
Amnesty International UK
Research & communications consultant
BBC Radio Leeds
Radio interview
Ben & Jerry’s
Campaign co-creator
One Young World
Global Ambassador & speaker
About Heela
Heela Yoon is a refugee activist and communications strategist working where conflict, climate and mental health collide. Based in the UK and rooted in Afghanistan, she blends grassroots organising, digital tools and AI with storytelling to shift systems, not just headlines.
Her work centres a trauma informed, gender just approach, with young people leading change in their own communities.
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Founder of AYAPO, supporting over 43,000 families through mental health workshops, humanitarian aid and youth leadership programmes.
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Founder of MUSKA, a digital healing platform and app co-created with young refugees.
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Works with NGOs, tech teams and values-driven companies on strategy, campaigns and AI-powered tools.
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Trains young people in leadership, communications and advocacy across more than 20 countries.
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Chevening and Fulbright Scholar; UN Young Leader for the SDGs.
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